The “friend zone” is a situation wherein which a man has romantic or sexual interest in a woman but is unable to escalate the relationship beyond the friend stage.

If you’ve experienced the friend zone then you know that it can be frustrating at best, and horribly painful/lonely at worst.

After coaching TONS of guys who get stuck in the friend zone with women we’ve found that they all make the *same exact mistake* that keeps them repeating this pattern over and over in their dating lives – and it’s a mistake that most men have NO CLUE THEY ARE MAKING.

In this video I get real (like really real) about the friend zone. I outline exactly WHY it happens and WHAT you can do to eliminate it from your life (to the additional benefit of every woman ever).